Akamai Technologies, Inc. Senior Marketing Operations Specialist in Atlanta, Georgia

Senior Marketing Operations Specialist

Atlanta, United States

Marketing

Jul 05, 2018 Post Date

012040 Requisition #

About the Job

Akamai is seeking a marketing data (not data scientist) expert who will collaborate with Marketing Operations, Regional Field Marketing and Sales Operations on the requirements for the data architecture at Akamai and what the marketing data of record should contain. This will entail a good understanding of Akamai IT infrastructure, data integrity, governance and how to maintain/update and manage customer preferences, data choices and behaviors.

As the architecture is designed and executed the role will become the inhouse expert on audience management, contact strategy. The role will collaborate with regional field marketing and marketing operations to study, monitor and recommend cadence, contact strategy and approach on behavioral/predictive and personalized approach – as key tenets of customer centricity and modern marketing.

About the Team

Akamai is modernizing its marketing efforts and recognizes the future of modern marketing is data

Responsibilities

  • Partner with Marketing Operations peers, IT, sales ops data science teams to identify key requirements for a marketing data repository

  • Work with IT to understand key integrations and data measures to ensure compliance and accuracy in data quality

  • Recommend data architecture, data structure/unstructured and infrastructure

  • Design a governance process to determine how data can be updated in the Marketing architecture and institute a data cleanliness design.

  • Collaborate with market expert consultants to build requirements and submit to vendors/IT for build.

  • Monitor cadence, establish ideal customer journey and contact strategy – help program design outbound and inbound communications strategy and the suppressions/hierarchy to honor our customer preferences and cues.

  • Be an expert on deliverability, customer data quality and privacy/preference management

Required Education and Experience

  • 8 years of experience with BS/BA Degree or 6 years of experience with Advanced Degree

Required Skills

  • Demonstrable experience creating, leading and managing marketing, CRM, and/or communication database campaigns

  • Able to visualize and share the story of why all types of data are critical to understanding Akamai’s customer set – and should be part of the marketing data architecture

  • Expert in marketing data, database design and customer relationship management function including customer base marketing, email marketing and mobile marketing

  • Experience in suppression logic, communications hierarchies and opt-out/compliance across the globe

  • Understand and leverage key concepts of Modern marketing including customer centricity, customer journey and apply to technology and conceptualization of a marketing database.

  • Significant MAP experience a plus

Desired Skills

  • Demonstrable ability to multi-task in an unstructured work environment

  • 6 to 8 years of experience in Marketing Operations

  • 6 to 8 years experience with marketing database operations

  • Strong ability to collaborate across teams and able to seek the optimal solution

About Akamai Technologies

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet business ready—fast, reliable, and secure—for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. Headquartered in Cambridge, MA, Akamai has offices around the world and operates the most pervasive, highly distributed CDN—with more than 200,000 servers in 110 or more countries—delivering up to 30% of all Web traffic. Learn more atwww.akamai.com/careers.

Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more atwww.akamai.com/diversity.